Recording: Digital Marketing Software 101

You already know that marketing is evolving and has become increasingly digitally focused. That means today's marketers must become even more proficient across various marketing technologies to be fully effective.

There are many types of tools claiming to provide "digital marketing." If you map capabilities to these tools however, you may need one or more of the following — and probably some others too:

• Lead management tools
• Campaign management tools for creating and managing campaigns using email, social     media, web, and mobile
• Landing page management tools
• Social media monitoring and intelligence tools
• Combinations of many of the above in self-styled "suites"

In this webinar, Theresa Regli will provide a methodology for mapping business needs to technology alternatives, as well as a roadmap for evaluating digital marketing vendors.