About the topic:

If you're a Digital workplace or MarTech leader, you might be asking yourself and your team, "how are we doing?"

Many of you have already implemented Digital & Marketing Asset Management (DAM) technology. So, how well is it going? What could you do differently to gain more value from the investments you've made?

Join Theresa Regli for this fast-paced workshop to learn how you can measure your DAM effectiveness. Based on collaborative work with the DAM Foundation, she'll show you how to plot your effectiveness across multiple criteria, including information management, governance, and human capital.

You'll learn where you need improvement, what steps to take, and how to share some necessary changes with your peers.