Marketing Technology is still in its early days. While many of you may have already piloted or implemented Marketing Automation, Campaign, or Lead Management technology, do you know how well it's really performing? What could you do differently to gain more value from the investments you've made?

Join Kashyap Kompella for this fast-paced webinar to learn how you can measure your Digital Marketing Automation effectiveness, looking at aspects of Campaign and Lead Management. She'll show you how to plot your effectiveness across multiple criteria, including customer relationship management, governance, and human capital.

You'll learn where you need improvement, what steps to take, and how to share some necessary changes with your peers.