[Live Briefing] The Right Way to Select Digital Asset Management Technology

Digital Asset Management (DAM) technology is increasingly important to enterprise marketing, but with dozens of alternatives, do you have the right solution? Thinking about divorcing your current vendor? Looking to adopt DAM technology from scratch?This session is for you.

Rather than selecting DAM technology based on a ratings spreadsheet or your who plays golf with your boss, we'll offer a more practical - and effective! - approach. You'll learn about the most important criteria when creating a shortlist, what should really be in that (brief) RFP, and how to plan a vendor demo that's meaningful and useful to you.

Led by Real Story Group Managing Director & Analyst Jarrod Gingras, this briefing deals the straight dope on pitfalls to avoid and reliable paths to follow.