The typical large enterprise employs 10 - 24 different tools in their MarTech stack, but the nature and usage of those toolsets varies widely from organization to organization. Led by RSG Founder Tony Byrne, this briefing offers new approaches to examining your MarTech architectures, to help you set effective investment priorities going forward. The fast-paced, 30-minute session will explore alternate approaches to evaluating your current MarTech stack, and provide practical advice for shaping your enterprise architecture going forward.
