Packaged Customer Data Platform (CDP) technology has gotten hot in the past few years for very good reasons. CDPs can give marketers a much more adaptable environment to unify customer and prospect records.
Now you can chose from more than 20 plausible CDP platforms. Which one is right for you? On the surface they mostly look the same, but underneath the covers they actually behave quite differently.
Join this fast-paced webinar, where Tony Byrne will show you how to pick the right CDP. Based on RSG's usual hard-hitting evaluations of major CDP vendors, Tony will tour the market and offer a practical methodology for selecting the platform best suited to your particular needs.