Packaged Customer Data Platform (CDP) technology has become hot in the past few years for very good reasons. CDPs can give marketers a much more adaptable environment to unify customer and prospect records.
Now you can choose from more than 20 plausible CDP platforms. Which one is right for you? On the surface they mostly look the same, but underneath the covers they actually behave quite differently.
In this live briefing, RSG Founder Tony Byrne will explain how to pick the right CDP. Based on RSG's usual hard-hitting evaluations of major CDP vendors, Tony will tour the market and offers a practical methodology for selecting the platform best suited to your particular needs.
