More enterprises are designating Digital Asset Management (DAM) as an "anchor" platform within marketing technology environments. Are you in the market for a new DAM system? Do you need a better way to manage your brand assets? If you’re left wondering if there's a site that uses the perfect algorithm, matching your needs with the best possible solution; this session is for you.
Join Jarrod Gingras on this fast paced tour of things to consider when you’re upgrading your DAM. Rather than selecting a new technology based on a ratings spreadsheet or with whom your boss plays golf, we'll look at a better way. You'll learn about the most important criteria when creating a shortlist, what should really be in that (brief) RFP, and how to plan a vendor demo that's meaningful and useful to you.
