Digital Asset Management (DAM) technology is increasingly important to enterprise marketing initiatives, but with dozens of alternatives, do you have the right solution? Thinking about divorcing your current vendor? Looking to adopt DAM technology from scratch? This session is for you. Rather than selecting DAM technology based on a ratings spreadsheet or the demo you just saw, Jarrod will offer a more practical — and effective! — approach. You'll learn about the most important criteria when creating a shortlist, what should really be in that (brief) RFP, and how to plan a vendor demo that's meaningful and useful to you.