In recent years enterprises have worked hard to modernize and optimize their marketing and digital experience technology stacks. Alas, silos still persist, and enterprises struggle to provide coherent customer experiences across touchpoints. In this live briefing RSG founder Tony Byrne takes you on a tour of a new reference model for the omnichannel era. Learn how to guide your future stack investments toward supporting omnichannel needs, and what this means for content, data, decisions, and operations. If you manage a CX stack, this is a must-see educational session.