Improving digital customer engagement at the edge has led to a kind of muscle imbalance in our stacks, where you've invested in upper body strength at the expense of your core... Building your core means taking a more enterprise-wide approach that will redirect investments lower in your body...er...tech stack.
Going forward it will matter less what you do within channels and more what you do across channels. To do that, you’re going to need to rethink your stack and move from martech to core, enterprise-wide CX. In this recording Tony Byrne explains a more enterprise-wide approach that will appropriately redirect investments lower in your martech stack.
