MarTech / CX stack leaders increasingly see the need to re-use and track diverse content across engagement silos, yet incumbent WCM, DAM, and Content Marketing platforms typically come up short for a whole slew of reasons. Instead what's emerging is vendors feeling their way to providing a more foundational component content store for omnichannel re-use.
In this recorded briefing, Tony Byrne explores this new, relatively immature marketplace, where something is definitely happening.
