Most of you deploy platforms from the largest MarTech suite vendors as "anchor tenants" in your customer-facing tech stacks. This makes sense in a world where the likes of Adobe, Microsoft, Oracle, Salesforce, SAP, and others can supply highly scalable platforms for specific services.
Yet a challenge arises when — ostensibly in the name of consolidation — those vendors attempt to sell you more than what makes sense for your individual circumstances. In a world transitioning to customer-centric technology decision-making, you want to sustain key vendor relationships, but you also need to maintain ownership of critical stack choices.
In this recorded briefing RSG Founder, Tony Byrne gives a fast-paced overview on how to manage these key relationships at a time when major MarTech players are pressuring you to bundle more of their offerings.