The Customer Data Platform (CDP) marketplace has evolved rapidly over the past five years, and enterprise interest exploded during the pandemic. The market is maturing as well, with RSG advising some initial CDP replacement efforts as licensees get more savvy about true needs and fits.
In this recorded briefing RSG founder Tony Byrne gives a rapid-fire tour of key trends for 2023. Learn about the changing scope of CDP within broader MarTech stacks, what it means for the CDP marketplace, and how you should think about your customer data technology investments in the coming year.
