MarTech stacks emerged in the early 2000s and many enterprises spent the 2010s modernizing anchor investments. But during the 2020s a convergence on customer-centric engagement coupled with pandemic-fueled acceleration is compelling a complete re-think of how you should organize your MarTech stack.
In this recorded briefing RSG founder Tony Byrne takes you for a high-intensity tour of how you should re-asses your stack decision-making this decade.