The idea of personalization is nearly ubiquitous in MarTech, but implementations still tend to be modest. Why is that? There are of course many reasons, but several are structural.
Part of the problem is that today’s MarTech leaders have many different places to fit personalization services into their stack, which often leads to confusion and sometimes inaction.
Access this fast-paced recording tour of your architectural choices around personalization for the emerging omnichannel world. Get the inside scoop on design patterns and major vendors.
