Packaged Customer Data Platform (CDP) technology tops many customer experience roadmaps for very good reasons. CDPs can give engagement managers a much more adaptable environment to unify customer and prospect records.
Today you can choose from many plausible CDP platforms. Which one is right for you? On the surface they mostly look the same, but underneath the covers they actually behave quite differently.
Access this recording, where RSG founder Tony Byrne teaches how to pick the right CDP. Based on RSG's usual hard-hitting evaluations of major CDP vendors, Tony tours the market and offers a practical methodology for selecting the platform best suited to your particular needs.
