The Customer Data Platform (CDP) marketplace has evolved rapidly over the past three years, with the rise of composable options and greater differentiation among vendors. The market is also maturing, with RSG advising some initial CDP replacement efforts as licensees get more savvy about true needs and fits.
Join RSG analysts for a rapid-fire tour of these changes and key trends for 2024. Learn about the changing scope of CDP within broader MarTech stacks, what it means for the CDP marketplace, and how you should think about your customer data technology investments in the coming year.
