Having grown substantially via acquisition and some in-house development, Salesforce now has at least some footprint in many enterprise MarTech stacks. Like competitor Adobe, Salesforce aggressively seeks to play a more central role in that stack. How should you respond?
Watch RSG Founder Tony Byrne give a candid assessment of how large enterprises should address Salesforce from a MarTech perspective. Learn where Salesforce excels and lags, and more importantly, how you should think strategically about your relationship with this large vendor. What does Salesforce really want, and what's actually in your best interest?
Watch this 30-minute recorded briefing for MarTech leaders.
