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AI Use Case Portfolio Rationalization
MarTech vendors have added AI to their tools and roadmaps, leaving most customers with stacks cluttered with overlapping features, unclear value, and potential cost escalators. Which AI claims are real? Which tools are duplicative? And where are actual business outcomes emerging?
RSG steps in as a critical evaluator to help you map, assess, and rationalize AI use cases across our MarTech and content stack.
Business Outcomes:
- Eliminate overlapping features and “demo‑ware”; consolidate 2-4 tools/features.
- Prioritize a portfolio of AI use cases tied to measurable KPIs and owner accountability.
- Reduce near-term costs (licenses and operations) and reallocate capacity to high-yield use cases.
